Saturday, June 15, 2019

International marketing planning (Opening Wal-mart in Saudi Arabia) Essay

International marketing planning (Opening Wal-mart in Saudi Arabia) - Essay Example(Aruvian, 2013). Wal-Mart Stores Inc. operates sell stores worldwide under the brand name Walmart. It is a company based out of Bentonville, Arkansas, USA. Wal-Mart Stores Inc. has three sections Walmart US, Walmart International and Sams Club. (Aruvian, 2013). In the business end of scheme, it has operations for retail stores, restaurants, discount stores, supermarkets, supercenters, hypermarkets, warehouse clubs, crop stores, Sams Clubs, neighborhood markets, and other small formats, as well as and (Aruvian, 2013) The company is engaged in selling products such as meat, produce, deli, bakery, dairy, rooted(p) foods, alcoholic and nonalcoholic beverages, and floral and dry grocery health and beauty aids, baby products, household chemicals, paper goods, and pet supplies and electronics, toys, cameras and supplies, photo processing go, cellular phones, cellular service plan contracts and prepaid service, movies, music, video games, and books. Its stores also provide stationery, automotive accessories, hardware and paint, sporting goods, fabrics and crafts, and countless other products. Further, it operates banks that provide consumer financing programs and offers financial services and related products, including money orders, prepaid cards, wire transfers, check cashing, and bill payment. (Aruvian, 2013)The demographics and domestic demand in Saudi Arabia encourages sell Markets. However, it is subject to similar issues that face the retail arena globally and the market is qualified with its own set of unique situations. (David Macadam and Soraka Al-Khatib n.d) Saudi Arabia is one of the biggest and rapidly growing markets in the retail sector across the Middle East and North African Countries (MENA). (David Macadam and Soraka Al-Khatib n.d). The Nation has a strong youth population which is quissentially the target market for big Retail Stores suc h

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